Our purest colour ever with ME+ Technology. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+.
Authentic, brilliant and pure!
Natural shades from silky, glossy black to radiant blonde: Pure Natural shades providing perfect grey/white coverage and reliable results.
The Pure Balance Technology
- Pure, balanced colour results with natural depth and shine
- ME+, up to 60x less likely to develop a new allergy to hair colour1
- Less hair damage colour after colour2
- Simple 1:1 mixing ratio (exept 0/43)
- Up to 100% grey coverage
- Up to 3 levels of lift
Designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color2
A scientific breakthrough designed to replace extreme sensitizers, PPD and PTD, reducing the risk of up to 60x less likely to develop a new allergy to hair color1
The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip2
offering better balance of tone and control of depth2
with up to 100% grey coverage.
KOLESTON PERFECT with ME+ also requires no habit change for stylists as it features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients.
Select the desired shade and always mix it 1:1 with the new Welloxon Perfect. (please note that Koleston Perfect ME+ cannot be mixed with old-formula Welloxon).
Development time 30-40 mins (15-25 mins with heat). (The development time depends on the oxidant strength and the desired colour result.)
Follow exactly the instructions for use enclosed with the product.
After completion of the development time, emulsify the color with a little warm water and rinse out well. Lightly shampoo with Wella Professionals Brilliance Shampoo or SP Color Save Shampoo. To neutralize oxidation residues and stabilize color, use Wella Professionals Color Post Treatment or SP Color Save Emulsion.
FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS
Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions.
Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.