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In 1996, Anthony Mascolo co-founded Bed Head because he was driven by a desire to do things differently. The hairdressing icon and creative anarchist created bold and bright new hair products for professional hairdressers who, like him, had the ambition to push their boundaries to see what they could achieve. With a passion for creative experimentation and fearless self-expression, TIGI turned the world of styling products on its head and made TIGI famous for ground-breaking, high-performance technologies and iconic packaging.

Now Bed Head has refreshed its iconic product range, but the creative and professional ethos has been retained. Bed Head champions creativity by inspiring others to express their individuality without preconceptions. Together with the TIGI Creative Team, new hair care products have been developed that can be used by professional hair stylists and consumers alike, delivering phenomenal results in the salon and at home.